Moe Amaya

About

An independent digital product designer currently based in San Francisco.

Work
Essays

Product Flow Best Practices 2018

Animation in Web Design

On Marketing to Designers

Ventures

CSS Gradient 2018

Monograph

Rellax

Essay

Animation in Web Design

What a wonderful place web standards are in right now. From high performance javascript to keyframe animations in CSS, web animation in particular has benefitted from the dramatic improvements in browser capabilities. In this essay we examine the different ways to create compelling, performant animations for the web.

Start movin' and groovin' on Medium
Essay

On Marketing to Designers

Design is nebulous; meaning there’s many variations and ways of working. Yet take any subset of designers, eliminate the extremes, and I’d posit that we’re less original than we’d all like to believe. Based on my particular observations I’d like to propose four methods that are effective when marketing to designers.

Sell more goodies to designers
Macbook blue
Client

MIT Design Lab

Founding a new group at MIT for design is both ambitious and necessary—as digitally fluent students enter the institution, the imperative changes where technical capability becomes a default and the experimental focus moves towards the design interface. To help codify their varied research initiatives, the directors of the Lab and I developed a design system which pays homage to the school's visual graphic traditions. For the individual research projects, the Lab creates one-off micro sites for every project all under a single, custom web platform.

Get instutionalized
Client

Teespring

As the first designer brought in to work on Teespring's product, the CEO Walker and I prioritized the pages with the most impact then built a design language from that exploration. Unexpectedly, working with their small team and early product meant we could test hundreds of iterations on the live site without regard for legacy design constraints or materially affecting revenue. Ultimately the primary revenue generating pages became precisely dialed-in and maintained the same format even as the team and product grew 10x over time.

Bounce on over to the site
Client

Spoke

Alongside the design team at Spoke, I'm currently charged with designing, developing and shipping their new marketing website. To build on the brilliance of their expertise and effortless product user experience, the website communicates the value of Spoke through descriptive visualizations and interactive animations. With a purposeful simplicity, the product remains at the forefront of the site directly engaging potential customers to onboard with Spoke.

Ask Spoke anything
Inquiry

Available for select contract design work in 2018.

Let's chat about your project
Mentor

Growing up in a working-class, hispanic community in Arizona, I am incredibly grateful for those who helped to put me in position to give back. From working as a designer in Europe to going to MIT, from getting a tech job in San Francisco to building a profitable business, I am happy to share any experiences that might be helpful. As one of the very few Mexican designers in San Francisco, I'd especially encourage anyone underrepresented to reach out. Please don't be bashful, I really enjoy getting email from young designers.

Send me a question